Category strategy
Competitive teardown and positioning for three price tiers.
INDUSTRIAL DESIGN
We designed the product family around a quiet, furniture-friendly silhouette.
Soft-touch materials and a low profile let the robot work under sofas and around pets without drawing attention.
ENGINEERING
A wide brush roll, a sealed dust path and a 5,200 mAh battery keep suction strong while the robot maps each room in real time.
Four touchpoints that define the family look and feel.
Strategy through production support.
Competitive teardown and positioning for three price tiers.
CMF studies, ergonomics and a full appearance model.
Structural design, DFM review and tooling follow-up.
Retail-ready packaging and launch visuals.