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03 / Product Planning
A sequenced plan with owners, dates and trade-offs written down.
The opportunity list becomes a schedule with a clear first release, a clear second one, and the reasons behind both.
What you get
- Two-year plan broken into quarterly bets
- Cost, risk and revenue modelled per line
- Explicit kill criteria so weak ideas die early
Everything ships as a written brief, so design and engineering start from the same page.