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03 / Product Planning

A sequenced plan with owners, dates and trade-offs written down.

Roadmap Definition

The opportunity list becomes a schedule with a clear first release, a clear second one, and the reasons behind both.

What you get

  • Two-year plan broken into quarterly bets
  • Cost, risk and revenue modelled per line
  • Explicit kill criteria so weak ideas die early

Everything ships as a written brief, so design and engineering start from the same page.